Top 10 Best Tools For Keyword Research In 2023

Are you using the best keyword tools to boost your SEO? Or are you stuck with old ways? Picking the top SEO keyword research tools is key today. It helps you stay in front of competitors in the digital world.

In 2023, there are many tools for keyword research. Some are simple and free. Others are complex and you pay for them. The best ones give a lot of important info. They show how much traffic a keyword gets, how tough it is to rank for it, and what your rivals are doing. Lots of those top tools also give tips on what to do based on the data they show. This makes them very valuable, even if they’re not free.

We looked at more than 80 different keyword tools, including those that offer a free version. From those, we picked the best 10 for 2023. We chose them based on how easy they are to use, what they can do on their own, and the extra helpful features they offer. These top 10 tools are good for anyone who wants to nail their SEO, from beginners to pros. They help make strong SEO plans by giving deep insights.

Key Takeaways

Over 80 keyword research tools were considered to determine the top 10 for 2023.
Moz Keyword Explorer offers a very competitive free plan for beginners.
Google Keyword Planner is entirely free and provides useful budgeting features when used with Google Ads.
Semrush and Ahrefs are premium tools offering granular data and competitive analyses but come with higher pricing.
AnswerThePublic visualizes search queries, making it unique among top keyword research software.
KWFinder is particularly beneficial for identifying easy-to-rank keywords.

Contents

1 Moz Keyword Explorer
2 Google Keyword Planner
3 Semrush: A Powerful Tool for Advanced SEO Professionals
4 AnswerThePublic
5 Ahrefs Keywords Explorer
6 KWFinder by Mangools
7 SE Ranking
8 Soovle
9 KeywordTool
10 Conclusion
11 FAQ
12 Source Links

Moz Keyword Explorer

Moz Keyword Explorer is a top-notch tool for finding SEO keywords. It’s known for being easy to use and for showing key data. You can find out how hard keywords are and how often people click on them.

Features of Moz Keyword Explorer

Moz Keyword Explorer is packed with tools for anyone, from beginners to experts. Here are some important things it can do:

It gives you a single number for monthly search volume, making research easier.
This tool has volume ranges that are consistent, helping you pick the best tactics.
The Keyword Difficulty Tool tells you how hard it’ll be to rank for a word, based on what your competition is doing.
You can find new keywords with the Competitive Research tool’s Keyword Gap.
And if you run out of keyword searches, you can buy more each month.

How to Utilize Moz Keyword Explorer for SEO

Using Moz Keyword Explorer for SEO is simple. Here’s a quick guide:

Identify Target Keywords: Put in a main keyword to see similar ones, with info on how many people search for them, how hard they are, and how often people click them.
Analyze SERP Results: See who’s already ranking and check their website strength and links.
Prioritize Keywords: Use the priority score to pick the best keywords with a good mix of search volume, difficulty, and click-through-rate.
Competitive Gap Analysis: Use the Keyword Gap tool to find keywords your competitors are missing out on.

Pros and Cons of Moz Keyword Explorer

Like all tools, Moz Keyword Explorer has its good and bad points:

Pros	Cons
It’s great for beginners because it’s easy to use.	The free plan only lets you search for ten keywords a month.
It gives you important data like keyword difficulty and how often people click.	It doesn’t have as much detailed data as more advanced tools.
It’s perfect for finding easy-to-rank keywords using the Keyword Difficulty Tool.	There’s not as much data for websites outside the US, CA, AU, and UK.

In the end, Moz Keyword Explorer is a great starting point for your SEO journey. It’s especially useful for those new to SEO and looking for solid keyword help.

Google Keyword Planner

Google Keyword Planner is a trusted tool for finding the right keywords. It’s especially good for PPC campaigns. This tool helps you spend your advertising money wisely. Also, it helps you see what your competitors are doing.

Using Google Keyword Planner for Paid Keyword Research

For a strong PPC keyword plan, Google Keyword Planner is key. It lets you find new keywords or upload your own. You can group keywords together and see how they perform. This is useful for figuring out where to spend your money.

Benefits of Google Keyword Planner

This tool has over 1,000 keyword ideas, many of which don’t include the word “crypto.” It’s free and always available. You can get forecasts that help you plan your ads better. Plus, it works well with Google’s other tools to improve your search rankings. It helps you find keywords that could boost your content up search pages.

Limitations of Google Keyword Planner

But, Google Keyword Planner is focused on ads, not just search. So, if you care more about making your site show up in Google, you might not like it as much. Also, setting it up fully can be a bit tricky. You need to go into Expert Mode and do some extra steps.

Tool	Pricing	Features
Google Keyword Planner	Free with Google Ads account	Keyword forecasting Ad group organization Trend analysis
Semrush	$129+ per month	Comprehensive keyword analysis, 14-day free trial
Jaaxy	$49+ per month	Competition data, search volume, traffic potential
Soovle	Free	Multi-source keyword suggestions, CSV export

Even though Google Keyword Planner is great for ads, tools like Semrush and Jaaxy can help. They give more detailed insights, and Soovle might also be good for additional keyword ideas.

Semrush: A Powerful Tool for Advanced SEO Professionals

Semrush is a top choice for advanced SEO experts. Its tools cover everything, from researching keywords to checking out your rivals. With over 10 million users, including 30% of Fortune 500 companies, it’s a leader in digital marketing.

Features of Semrush

Semrush has earned 21 global awards. These accolades prove it’s the top SEO software out there. It gives you:

Access to over 25 billion keywords in 130 countries
In-depth website audits with over 130 checks
SEO Writing Assistant to help improve SEO, readability, and originality
Market Explorer for understanding your market position better
Social Media Toolkit to increase your social media reach
Keyword Magic Tool and Keyword Overview Tool for deep keyword research

Utilizing Semrush for Competitive Analysis

To really shine in SEO, you need to understand your competition. Semrush helps by showing you what keywords your rivals are using, both in organic searches and paid ads. This data is crucial for making your SEO and PPC efforts really stand out.

The Keyword Overview tool lets you analyze up to 100 keywords at once. And the Keyword Gap tool shows where they’re strong and where you can beat them.

With the Organic Research tool, you find out who your organic search competitors are. You can see which keywords they’re winning or losing, and then you can capitalize on that. Finally, the Positions report breaks down keyword data by landing page and more metrics.

Pros and Cons of Semrush

Even though Semrush boosts organic traffic by 230% and increases potential traffic by 123%, it’s not perfect. It can be tough to learn at first, and the cost might be high for newbies.

Pros	Cons
Comprehensive keyword and competitor analysis Extensive database with 25 billion keywords Effective SEO and content strategy tools	Steeper learning curve Higher subscription costs May be overwhelming for beginners

Seasoned marketers will love Semrush for its features. But those just starting out might feel a bit overwhelmed. The costs can be high, too.

AnswerThePublic

AnswerThePublic is not your usual keyword research tool. It shows search questions in a visual way, sparking many content ideas. By understanding how people naturally ask in search engines, it gets easier to make content that meets their needs.

It’s good at turning these searches into actionable tips. This helps in knowing what people are looking for and how to reach them online.

It helps users find more targeted content ideas by showing how often keywords are searched each month. This means they can pick the best topics to write about. Plus, getting a featured snippet on Google can really boost a website’s clicks.

It’s free for up to 3 searches daily, so even infrequent users can benefit. Need to dive deeper? Its exporting tool lets you grab 30 keyword ideas at once. The payment options are fair, starting at $9.99 a month for the Individual plan.

AnswerThePublic shines in suggesting content ideas and understanding search intent. But, it might not be enough for tasks needing detailed data, like SEO. However, pairing it with tools such as Google Search Console can beef up your keyword strategy.

Feature	AnswerThePublic
Number of Searches (Free Plan)	3 per day
Export Capability	Up to 30 keywords
Pricing Tiers	Individual: $9.99/month, Pro: $99/month, Expert: $199/month
Complementary Tools	Google Search Console

AnswerThePublic really stands out in sparking content ideas and understanding search needs. While it lacks some advanced data, its focus on how people search makes it key for up-to-date content creators.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is important for those working on SEO. It has a lot of keywords, 19.2 billion in fact, from 243 countries. For the US alone, there are 217 keywords available. Also, it shows how much traffic keywords can get.

In-depth Data Provided by Ahrefs Keywords Explorer

For people planning their SEO content, Ahrefs Keywords Explorer is gold. It gives info on how many people search for keywords worldwide. You also get to know how hard it is to rank for a keyword, and if more backlinks are needed for better search ranking. This platform shows what devices most people use for their search, allowing for better audience targeting.

Metric	Description
Keyword Search Volume	110 billion global keywords; 82,000 searches for “ai logo generator”
Keyword Difficulty	Score from 0 to 100 indicating ranking competitiveness
Traffic Potential	Estimates potential search traffic from ranking #1
Device Distribution	62% desktop, 38% mobile
Position History	Displays ranking movements for top 100 pages

KWFinder by Mangools

KWFinder by Mangools is known for its easy-to-use design and strong features. This makes it perfect for both new and experienced SEO people. It stands out for simple keyword insights, which are key in keyword research.

Finding Easy-to-Rank Keywords with KWFinder

The standout feature of Mangools KWFinder is finding easy-to-rank keywords. It looks through 2.5 billion keywords and checks 100 million competitor keywords each month. This helps users find keywords with less competition but great potential, boosting their SEO efforts.

It’s also great for local keyword research, supporting 52,000 locations like cities and countries. Users can pick from over 40 languages, aiming their search for location-specific trends. This helps adjust content strategies based on up-to-date trends and seasonal topics.

Feature	Details
Number of Related Keywords	2.5 billion
Competitor Keywords Checked Monthly	100 million
Supported Locations	52,000
Languages Supported	40+
Number of Lookups (Free Version)	5 per 24 hours

Benefits for Beginners and Advanced SEO Users

For users of all levels, Mangools KWFinder offers something. The free version gives 5 look-ups daily, with 15 related keywords and 5 competitor keywords. This helps newcomers find easy-to-rank keywords for their SEO projects.

Advanced tools include deep SERP analysis, historical data, and keyword difficulty scores using LPS. Paid plans offer up to 10,000 keyword ideas and detailed competitor analysis. This supports a strategic, in-depth keyword research approach.

Additionally, KWFinder helps with local SEO by managing your info on platforms and listings. This improves local search rankings, guiding both beginners and experts in building strong SEO tactics.

SE Ranking

SE Ranking is a top choice in SEO tools. It helps all, from beginners to pros, with SEO. The platform includes many features for deep analysis and effective strategies.

Comprehensive Features of SE Ranking

SE Ranking lets users look closely at SE Ranking analysis. It shows key competitor SEO metrics. Here’s what the platform offers:

Two keyword tracking tools and two tools for keyword research
Two backlink checker tools and one backlink monitor
One competitive research tool
One website audit tool, one on-page SEO checker, and one page changes monitoring tool
One content editor and one SERP checker
One report builder
One local marketing tool
Additional tools to ease workload: marketing plan tool, keyword grouper, local rank tracker, SEO checker, social media analytics tool, traffic analysis tool, website crawler

SE Ranking gets a high average rating of 4.65 out of 5. 60% of its tools are rated a perfect 5.0. This shows how much users like and find its tools effective. It’s highly rated on G2, Capterra, and TrustRadius as well.

Besides, SE Ranking offers one of the largest keyword databases. It has 5.4 billion keywords that cover 190 countries. These keywords are well-categorized, helping businesses find the best ones for their SEO.

It’s helpful with global search volume data, bulk keyword analysis, and more. This information is key for both tracking your own performance and understanding competitor strategies.

SE Ranking offers a 14-day free trial to businesses. Afterward, subscription plans start at $65 per month. For the Agency Pack, which includes White Label features, it’s an additional $50 per month.

Platform	Rating
G2	4.8
Capterra	4.7
TrustRadius	8.9

If you want to see how SE Ranking can boost your SEO, try the free trial. It’s a great way to experience its powerful SEO tools.

Soovle

Soovle is a clever way to start looking for keywords. It gathers searches not just from Google but also YouTube and Amazon. This means you get a wide range of keywords to explore. You can find rare keywords that are hard to come by otherwise. But, it lacks in giving you the search volume or how hard it is to rank for these keywords. So, you’ll want to pair it with other tools to dive deeper.

Despite this, using Soovle is super easy. Plus, you can save and organize your keyword ideas with a simple drag and drop. It’s great for teams working together. Soovle is perfect for getting a quick view across different platforms. It covers Amazon, Google, YouTube, and Bing. This variety is key in getting insights from different angles.

For digging into what users really want, think about linking Soovle and a tool like AnswerThePublic. Doing this helps you understand user needs better. Together, these tools help marketers and content creators make smarter keyword choices. They hint at what people need, guiding how you craft your content or market your product.

KeywordTool

KeywordTool is top-notch when it comes to finding long-tail keywords. It digs into Google’s autocomplete system to give you lots of suggestions. You won’t just find five like Google shows. Instead, a deep and broad collection awaits you. This can really boost your strategy for using long-tail keywords.

Leveraging KeywordTool for Long-tail Keywords

KeywordTool.io is great at suggesting long-tail keywords on many platforms. It can help you focus on niche markets better. And it’s not just Google data; it grabs info from Bing, YouTube, and social media. With this, you can really dive into different search trends.

Platform-Specific Search Suggestions with KeywordTool

KeywordTool.io shines with its platform-specific search options. It’s key for making SEO strategies that catch people on eBay, Amazon, or social media. Even though the free version has limits, upgrading gets you more in-depth trends and competition info. This boosts your chance to hit it big with special keyword campaigns.

Conclusion

The world of SEO is always changing. Good keyword analysis is key. Only about less than 1% of clicks go to the second Google page. This makes it crucial to pick the right SEO tactics to get on top. Picking the best keyword tool for your business is important. It can change how well you do online.

There are many tools out there to help you. For getting to the top in Google searches, tools like Moz Keyword Explorer and Ahrefs are great. They give you important details about keyword trends. The Google Keyword Planner helps you see what words are popular. This is key for finding what people are searching for.

These tools can make your SEO strategy strong. They help you work with today’s search engines better. No matter if you’re just starting out or you’re experienced, these tools’ details can help a lot. They tell you about search volume, keyword difficulty, and more. This helps you make smart and focused plans. Using a mix of free and more advanced tools can really boost your website traffic.

FAQ

What are the best tools for keyword research in 2023?

For 2023, top keyword research tools include Moz Keyword Explorer and Google Keyword Planner. Also, Semrush, AnswerThePublic, and Ahrefs Keywords Explorer. Don’t forget KWFinder by Mangools, SE Ranking, and Soovle. These tools are great for everyone from beginners to pros in SEO. They offer info on keyword difficulty, what your competitors are using, and more.

What features make Moz Keyword Explorer stand out?

Moz Keyword Explorer is loved for being easy to use and its key metrics. You can check out how much traffic keywords get and how hard they are to rank for. It also looks at how often people click on the results. One special feature is Keyword Gap, which shows you areas where your competition is strong.

Is Google Keyword Planner suitable for organic search strategies?

Google Keyword Planner is not the top pick for boosting your organic search results. It’s designed more for managing your budget and predicting results for ads. It’s free and great for fine-tuning your ad strategy. But, for focusing on just improving organic search, it might not be your best option.

How does Semrush support advanced SEO professionals?

Semrush is packed with tools for deep SERP analysis and keyword research against your competitors. It gives both organic and paid keyword insights. This helps in improving both your SEO and ad strategies. However, it does cost more and might take some time to get used to.

What makes AnswerThePublic unique among keyword research tools?

AnswerThePublic is special because it turns search queries into visuals. It’s great for finding new content ideas based on how people ask questions. It finds areas where there’s not much content yet. However, it doesn’t show classic keyword info like how many people search for them.

What kind of data does Ahrefs Keywords Explorer offer?

Ahrefs Keywords Explorer goes deep into search volume, backlinks, and click data. It helps you see a keyword’s potential clearly. You can tell if a keyword will be hard or easy to try to rank for.

How does KWFinder by Mangools benefit SEO users?

KWFinder is known for its simple yet helpful approach. It guides you to less competitive keywords and helps find long-tail versions. It also offers historical data to spot trends, making it good for all SEO skill levels.

What are the main features of SE Ranking?

SE Ranking wins in analyzing the competition, tracking keywords, and watching SERPs. It’s easy for all to use and not too pricey. This makes it great for those who need deep SEO insights.

How can Soovle aid in keyword research?

Soovle pulls search terms from many platforms like Google and Amazon. This can uncover new keyword ideas from various places. It’s quick and flexible for exploring keywords widely.

What advantages does KeywordTool offer for long-tail keyword research?

KeywordTool is great at finding unique keyword sets with Google’s help. It also looks at places like eBay and Amazon. This makes it useful for targeting your keywords on different sites.“`This FAQ part talks about important SEO topics and answers them clearly.