It can be overwhelming to write a business proposal at first. You have to give information about your company, its services, and how they are relevant to the needs of your prospect. It will get easier as you repeat the process.

As you begin, you should keep in mind a few tips to get you started.

Related Article: 7 Steps to Write a Business Proposal 

Practices for Writing a Business Proposal:

Be Direct

You might want to impress your client with your impressive language skills, but when writing a proposal for business, it’s best to be direct, clear, and concise. Avoid using flowery or ambiguous language.

Do not Leave any Room for Confusion

Your proposal should be clear and simple to understand. There shouldn’t be any room for misinterpretation of what you promise to do or deliver.

You’ll also want to avoid using jargon that is too complex to ensure your client understands what you are saying and what it means in the context of your business.

Write for your Audience

You wouldn’t write a proposal the same way for an asset management firm as you would for a specialty food business. As you develop and craft your proposal, keep in mind your target audience.

You should be clear and concise, but also don’t hesitate to customize your writing so that you can make your client feel that it was written with them in mind.

Your proposal should demonstrate that you understand and respect your client.

Think about a Title page

A title page is not necessary for shorter business proposals, but it can improve the overall organization, flow, and professionalism of your document.

This one-page sheet will likely include the name of your company, your contact information, and your logo, as well as the person to whom you are submitting your proposal.

You may decide a title page doesn’t need to be included in the proposal, depending on the business you are in or the client to whom you are submitting it. However, it is worth considering that it can help attract your reader right from the beginning.

Be Concise

In the world of business, shorter proposals are usually more effective. It doesn’t mean that you should omit details or important sections, but that you should find the most concise way to convey your message to the client.